The Strategic Management Process (cont.) 2.Analyzing the Environment successful strategies are aligned with the environment examine both the specific and general environments to determine what trends and changes are occurring 3.Identifying Opportunities and Threats opportities-positive trends in the external environmental dbreaky-negative trends in the external environment ©Prentice Hall,.2002 8-8 The Strategic Management Process (cont.) 2. Analyzing the Environment – successful strategies are aligned with the environment – examine both the specific and general environments to determine what trends and changes are occurring 3. Identifying Opportunities and Threats – opportunities- positive trends in the external environmental – threats - negative trends in the external environment © Prentice Hall, 2002 8-8