The Role of Distribution in the Supply Chain Distribution:the steps taken to move and store a product from the supplier stage to the customer stage in a supply chain 国 Distribution occurs between every pair of stages Distribution directly affects cost and the customer experience and therefore drives profitability Choice of distribution network can achieve supply chain objectives from low cost to high responsiveness Examples: Wal-Mart distribution helps company to provide high availability levels of common products in low price. Seven-Eleven Japan:distribution provides high level of customer responsiveness. SEIEE AU406 4-3+ - SEIEE AU406 4-3 The Role of Distribution in the Supply Chain  Distribution: the steps taken to move and store a product from the supplier stage to the customer stage in a supply chain  Distribution occurs between every pair of stages  Distribution directly affects cost and the customer experience and therefore drives profitability  Choice of distribution network can achieve supply chain objectives from low cost to high responsiveness  Examples:  Wal-Mart : distribution helps company to provide high availability levels of common products in low price.  Seven-Eleven Japan: distribution provides high level of customer responsiveness