传统观念 二、产品观念( The product concept) 消费者最喜欢高质量、多功能和具有某些特 色的产品。故企业应致力于生产优质产品,并不断的改 进产品使之日臻完善。 The product concep holds that consumers will favor those products that offer the most quality, performance, or innovation feature. Managers in product-oriented organizations focus their energy on making superior products and improving them over time 该观念易导致“营销近视症”( marketing myopia)—即不适当地把注意力放在产品上,而不传 统 观 念 二、产品观念（The product concept) ——消费者最喜欢高质量、多功能和具有某些特 色的产品。故企业应致力于生产优质产品，并不断的改 进产品使之日臻完善。 The PRODUCT CONCEP holds that consumers will favor those products that offer the most quality,performance, or innovation feature .Managers in product-oriented organizations focus their energy on making superior products and improving them over time . 该观念易导致“营销近视症”(marketing myopia ) ——即不适当地把注意力放在产品上，而不 是放在需要上