11-6 3.Characteristics of each stage of PLC Stage Introduction Growth Maturity Decline Sales Low Rapide growth Slow growth Decline Profit Lose High Very high Decline Investment Very high High Low Low Cost High Reduction Low Low Price High Getting lower Lowest LOw Cash flow High needs High needs Good Good Consumers Innovators Mass Mass Conservatives Competition Low Getting intensive Intensive LOW Critical function Ads. Production Marketing Finance and audit 国际商学院市场营销学系3.Characteristics of each stage of PLC Stage Introduction Growth Maturity Decline Sales Low Rapide growth Slow growth Decline Profit Lose High Very high Decline Investment Very high High Low Low Cost High Reduction Low Low Price High Getting lower Lowest Low Cash flow High needs High needs Good Good Consumers Innovators Mass Mass Conservatives Competition Low Getting intensive Intensive Low Critical function Ads. Production Marketing Finance and audit 11 － 6 11 － 6