11-7 4.Marketing Strategies for Each Stage of PLC Strategies Introduction Growth Maturity Decline Product Basic Extension Diversity Less Price High lower Lowest Cut Distribution Selective intensive More intensive Selective Advertising Awareness interest Difference Redueed Sales heavy lighter Increase Minimal promotion 制计价蜀易大学 国际商学院市场营销学系4. Marketing Strategies for Each Stage of PLC Strategies Introduction Growth Maturity Decline Product Price Distribution Advertising Sales promotion Basic High Selective Awareness heavy Extension lower intensive interest lighter Less Cut Selective Reduced Minimal Diversity Lowest More intensive Difference Increase 11 － 7 11 － 7