Contents 7 PROGRESS CONTINUES NEARLY 3.8 BILLION PEOPLE ARE NOW COVERED BY AN EFFECTIVE TOBACCO CONTROL MEASURE A letter from WHO Assistant Director-General 8 SUMMARY 12 WHO FRAMEWORK CONVENTION ON TOBACCO CONTROL 14 Article 11-Packaging and labelling of tobacco products 15 Guidelines for implementation of Article 11 16 Article 12-Education,communication,training and public awareness 17 Guidelines for implementation of Article 12 18 WARN ABOUT THE DANGERS OF TOBACCO 18 People have a right to accurate information about the harms of tobacco use 22 Health warning labels on tobacco packaging 28 Anti-tobacco mass media campaigns 38 IMPLEMENTATION OF EFFECTIVE MEASURES CONTINUES TO GAIN MOMENTUM 38 Monitor tobacco use and prevention policies 42 Protect from tobacco smoke 46 Offer help to quit tobacco use 50 Warn about the dangers of tobacco 50 Health warning labels 54 Anti-tobacco mass media campaignsContents 7 Progress continues – nearly 3.8 billion people are now covered by an effective tobacco control measure A letter from WHO Assistant Director-General 8 Summary 12 WHO FRAMEWORK CONVENTION ON TOBACCO CONTROL 14 Article 11 – Packaging and labelling of tobacco products 15 Guidelines for implementation of Article 11 16 Article 12 – Education, communication, training and public awareness 17 Guidelines for implementation of Article 12 18 Warn about the dangers of tobacco 18 People have a right to accurate information about the harms of tobacco use 22 Health warning labels on tobacco packaging 28 Anti-tobacco mass media campaigns 38 Implementation of effective measures continues to gain momentum 38 Monitor tobacco use and prevention policies 42 Protect from tobacco smoke 46 Offer help to quit tobacco use 50 Warn about the dangers of tobacco 50 Health warning labels 54 Anti-tobacco mass media campaigns