What is a Marketing Information System (MIS)? 5-6 A MIS consists of people,equipment, and procedures to gather,sort,analyze, evaluate and distribute needed,timely, and accurate information to marketing decision makers. The MIS helps managers to: 1. Assess Information Needs, 2. Develop Needed Information, 3 Distribute Information. 對计至（竹宜多大孝 国际商学院市场营销学系 University of Intemational Business and Economics国际商学院 市场营销学系 5－6 What is a Marketing Information System (MIS)?  A MIS consists of people, equipment, and procedures to gather, sort, analyze, evaluate and distribute needed, timely, and accurate information to marketing decision makers.  The MIS helps managers to: 1. Assess Information Needs, 2. Develop Needed Information, 3. Distribute Information