Undergraduate Education Work Conference in the New Era,and realize the full education and all-round education.With ideological and political work running through the entire process of education and teaching,colleges and universities shoulder the major task of studying.researching and propagating Marxism,and should be at the forefront of theoretical innovation.Party building work in colleges and universities must focus on the fundamental task of establishing morality and fostering people,eamestly strengthen the education of socialist core values,and strive to become the vanguard of the times led by social values.The purpose of the intemship is to confirm and test the professional knowledge and skills learned by the students,through the comprehensive application of professional knowledge and independent work,to improve the students practical ability and social work ability:to improve the professional ideological understanding.so that the students can be ideological and professional Get a comprehensive exercise;and in-depth study of the content of the graduation thesis combined with actual practice.to obtain relevant information.At the same time,schools and teachers will be able to timely grasp important information feedback from students'internships,and take active and flexible measures to further promote education and teaching reforms,improve the quality of talent training.and enhance the overall quality of students,Improve student social competitiveness and employment rate.Achieving that Xi Jinping's new era of socialism with Chinese characteristics is a significant feature in the ideological method-the unity of knowledge and action.It not only insists on advancing theoretical innovation on the basis of practice,but also insists on using innovative theories to guide new practice.The positive interaction between innovation and practical innovation is gradually formed and continuously developed,and strives to create a new situation in the development of advertising education in my country. 三、实习内容 实习内容以贯彻全国教育大会精神和《中国教育现代化2035》为指导，全面落 实新时代全国高等学校本科教育工作会议会议精神，主要针对学生思想品德、专业素 养、设计技能运用、创意策划与组织管理等能力的综合考查与实践检验为主。 为便于指导和交流，广告学专业毕业实习的具体实习内容根据实习单位特点及学 生兴趣选择有所侧重，分为几个不同类别。具体安排如下： 实习项目一：客户类。主要检验和提升学生策略、组织、协调、公关、提案、市 Undergraduate Education Work Conference in the New Era, and realize the full education and all-round education.With ideological and political work running through the entire process of education and teaching, colleges and universities shoulder the major task of studying, researching and propagating Marxism, and should be at the forefront of theoretical innovation.Party building work in colleges and universities must focus on the fundamental task of establishing morality and fostering people, earnestly strengthen the education of socialist core values, and strive to become the vanguard of the times led by social values.The purpose of the internship is to confirm and test the professional knowledge and skills learned by the students, through the comprehensive application of professional knowledge and independent work, to improve the students' practical ability and social work ability; to improve the professional ideological understanding, so that the students can be ideological and professional Get a comprehensive exercise; and in-depth study of the content of the graduation thesis combined with actual practice, to obtain relevant information.At the same time, schools and teachers will be able to timely grasp important information feedback from students' internships, and take active and flexible measures to further promote education and teaching reforms, improve the quality of talent training, and enhance the overall quality of students , Improve student social competitiveness and employment rate.Achieving that Xi Jinping’s new era of socialism with Chinese characteristics is a significant feature in the ideological method—the unity of knowledge and action. It not only insists on advancing theoretical innovation on the basis of practice, but also insists on using innovative theories to guide new practice. The positive interaction between innovation and practical innovation is gradually formed and continuously developed, and strives to create a new situation in the development of advertising education in my country. 三、实习内容 实习内容以贯彻全国教育大会精神和《中国教育现代化 2035》为指导，全面落 实新时代全国高等学校本科教育工作会议会议精神，主要针对学生思想品德、专业素 养、设计技能运用、创意策划与组织管理等能力的综合考查与实践检验为主。 为便于指导和交流，广告学专业毕业实习的具体实习内容根据实习单位特点及学 生兴趣选择有所侧重，分为几个不同类别。具体安排如下： 实习项目一：客户类。主要检验和提升学生策略、组织、协调、公关、提案、市