Speeding Innovation Diffusion a Significant advantage over existing products u Compatible with existing values and past experiences 日 Easy to understand 口 Easy product trial O Benefits from using product highly visible and easily communicated to others10-21 Speeding Innovation Diffusion ‰ Significant advantage over existing products ‰ Compatible with existing values, and past experiences ‰ Easy to understand ‰ Easy product trial ‰ Benefits from using product highly visible and easily communicated to others