Bass Diffusion Model The Bass(1969)model f(/(1-FD)=p+ q F(t One of the most influential model paving foundation for capturing new product diffusion processes in marketing Consumer durable products are used to estimate discrete version of the model Forecasts market size and growth characteristics for first time product purchases in a new product category Assumes innovators who adopt new products without influence from others and imitators who rely on word- of- mouth from earlier adopters of the product10-22 Bass Diffusion Model • The Bass (1969) model f(t)/(1-F(t)) = p + q F(t) • One of the most influential model paving foundation for capturing new product diffusion processes in marketing. Consumer durable products are used to estimate discrete version of the model • Forecasts market size and growth characteristics for first time product purchases in a new product category. • Assumes innovators who adopt new products without influence from others, and imitators who rely on word-of￾mouth from earlier adopters of the product