口注册资本… 口贷、借款融资 口资本的数量与质量 口其他融资 362 2.资本的生长· 988 3.选用人“。·。 口资本生长基 4.管理 口资本生长规律 274 制度原则 资本的位移 口组织机构 口资本的环内位移… 口工资与职工待遇 口资本的环外位移 口其他… 口资本的侵略性 5.市场营销··。。· 第七部OK公司论 口营销前的准备工作… 1.公司生态·。 口广告… 口公司的界与接点 口营销体制 口公司的体与型… …302 口促销手段… 2.公司战略“········310 第九部商务策划师实务 口战略 1.外在表现与内在素质 口专业化 口外在表现 口公司战略转型 口各种来源 口多元化 口内在素质 口公司多元关联度… 2.知识结构 第八部OK经营论 3.创新技法 1.选项 口功能组合法 438 2.融资 °346 口分解招商法… 口股权融资… 口瞬间补缺法 口招商融资 口王牌创造法11 … 注册资本···························································· 254 … 资本的数量与质量············································· 259 2． 资本的生长 ·········· 268 … 资本生长基 ························································ 268 … 资本生长规律 ···················································· 274 3． 资本的位移 ·········· 284 … 资本的环内位移 ················································ 284 … 资本的环外位移 ················································ 286 … 资本的侵略性 ···················································· 292 第七部 OK 公司论 1． 公司生态 ··········· 297 … 公司的界与接点 ················································ 297 … 公司的体与型 ···················································· 302 2． 公司战略 ··········· 310 … 战略···································································· 310 … 专业化································································ 313 … 公司战略转型 ···················································· 322 … 多元化································································ 326 … 公司多元关联度 ················································ 332 第八部 OK 经营论 1．选项·············· 338 2．融资·············· 346 … 股权融资···························································· 346 … 招商融资···························································· 352 12 … 贷、借款融资 ···················································· 355 … 其他融资···························································· 362 3． 选用人 ············ 364 4．管理·············· 374 … 制度原则···························································· 374 … 组织机构···························································· 380 … 工资与职工待遇 ················································ 383 … 其他···································································· 385 5． 市场营销 ··········· 390 … 营销前的准备工作············································· 391 … 广告···································································· 397 … 营销体制···························································· 401 … 促销手段···························································· 408 第九部 商务策划师实务 1． 外在表现与内在素质····· 416 … 外在表现···························································· 416 … 各种来源···························································· 423 … 内在素质···························································· 426 2． 知识结构 ··········· 430 3． 创新技法 ··········· 438 … 功能组合法 ························································ 438 … 分解招商法 ························································ 440 … 瞬间补缺法 ························································ 441 … 王牌创造法 ························································ 445