Summary 口 Process cycle easure personalization Impact Understand the visitors f置 Deliver personalized content a Research Opportunities Adjusting Personalization Strategy Measur PROFILING Advanced edback Delivery and Presentation MATCH- beast MAKING Advanced Future ovk? able 1. Existing personalization techniques according to their profiling and matchmaking Building Consumer Profiles components. ghn consumed Data Collection CEBT Center for E-Business Technology Copyright o 2008 by CEBTCopyright © 2008 by CEBT Summary  Process Cycle  Research Opportunities Center for E-Business Technology Understand the visitors Deliver personalized content Measure the personalization impact