Business Intelligence, 4e(sharda/Delen/Turban) Chapter 8 Future Trends, Privacy and managerial Considerations in Analytics 1)Siemens utilizes data sensors to track failure rates in household appliances Answer FALSE Diff: 2 Page Ref: 418 2)In the classification of location-based analytic applications, examining geographic site locations falls in the consumer-oriented category Answer: FALSE Diff: 2 Page Ref: 445 3)In the Great Clips case study, the company uses geospatial data to analyze, among other things, the types of haircuts most popular in different geographic locations Answer: FALSE Diff: 2 Page Ref: 443 4)From massive amounts of high-d imensional location data, algorithms that reduce the dimensionality of the data can be used to uncover trends, meaning, and relationships to eventually produce human-understandable representations Answer TRUE Diff: 2 Page Ref: 445 5)In the Quiznos case, the company employed location-based behavioral targeting to narrow the characteristics of users who were most likely to eat at a quick-service restaurant Answer TRUE Diff: 2 Page Ref: 446 6)Internet of Things (IoT) is the phenomenon of connecting the physical world to the Internet Answer: TRUE Diff: 2 Page Ref: 419 7) For cloud computing to be successful, users must have knowledge and experience in the control of the technology infrastructures Answer FALSE Diff: 2 Page Ref: 430 8)Social networking Web sites like Facebook, Twitter, and LinkedIn, are also examples of cloud computing. Answer: TRUE Diff: 1 Page Ref: 430 9)Web-based e-mail such as Google's Gmail are not examples of cloud computing Answer: FALSE Diff: 2 Page Ref: 430 Copyright C 2018 Pearson Education, Inc1 Copyright © 2018 Pearson Education, Inc. Business Intelligence, 4e (Sharda/Delen/Turban) Chapter 8 Future Trends, Privacy and Managerial Considerations in Analytics 1) Siemens utilizes data sensors to track failure rates in household appliances. Answer: FALSE Diff: 2 Page Ref: 418 2) In the classification of location-based analytic applications, examining geographic site locations falls in the consumer-oriented category. Answer: FALSE Diff: 2 Page Ref: 445 3) In the Great Clips case study, the company uses geospatial data to analyze, among other things, the types of haircuts most popular in different geographic locations. Answer: FALSE Diff: 2 Page Ref: 443 4) From massive amounts of high-dimensional location data, algorithms that reduce the dimensionality of the data can be used to uncover trends, meaning, and relationships to eventually produce human-understandable representations. Answer: TRUE Diff: 2 Page Ref: 445 5) In the Quiznos case, the company employed location-based behavioral targeting to narrow the characteristics of users who were most likely to eat at a quick-service restaurant. Answer: TRUE Diff: 2 Page Ref: 446 6) Internet of Things (IoT) is the phenomenon of connecting the physical world to the Internet. Answer: TRUE Diff: 2 Page Ref: 419 7) For cloud computing to be successful, users must have knowledge and experience in the control of the technology infrastructures. Answer: FALSE Diff: 2 Page Ref: 430 8) Social networking Web sites like Facebook, Twitter, and LinkedIn, are also examples of cloud computing. Answer: TRUE Diff: 1 Page Ref: 430 9) Web-based e-mail such as Google's Gmail are not examples of cloud computing. Answer: FALSE Diff: 2 Page Ref: 430