The Hawthorne Studies .A series of productivity experiments conducted at Western Electric from 1927 to 1932. .Experimental findings >Productivity unexpectedly increased under imposed adverse working conditions >The effect of incentive plans was less than expected. .Research conclusion >Social norms,group standards and attitudes more strongly influence individual output and work behavior than do monetary incentives. 2007 Prentice Hall,Inc.All rights reserved. 2-18 The Hawthorne Studies •A series of productivity experiments conducted A series of productivity experiments conducted at Western Electric from 1927 to 1932. •Experimental findings Experimental findings ¾Productivity unexpectedly increased under imposed ad ki diti dverse wor verse working conditions. ¾The effect of incentive plans was less than expected. •Research conclusion Research conclusion ¾Social norms, group standards and attitudes more Social norms, group standards standards and attitudes attitudes more strongly influence individual output and work behavior than do monetary incentives. © 2007 Prentice Hall, Inc. All rights reserved. 2–18