3.An exhibition should be an essential marketing way for most of the companies.But there are exceptions.For example,as for those traditional and famous brand with the advertising and retailing as the main channel,it would be not suitable to promote the products in the exhibition. 3.问题与应用（能力要求） Look for information about one or two recently-held exhibitions.Look for more about the background of the exhibition, for example,the name,the place,the time,the scale,the people attending in it,its macro market background.Write down your information which will be very helpful for the use in your oral exercises in next class 第二节Scenario2 1.主要内容 Connie's topic is more welcomed on the meeting,and everybody is offering their ideas to come up with a meaningful plan. 2.基本概念和知识点 The show is aimed to provide an opportunity for the exhibitors to expand their market,enhance company image,seek new customers, display new technology and so on. When we are planning a show,we should consider the target visitors. including manufacturers(制造商)，agents(代哩商)，imports and exports traders(进出口公司)，venture capitalists(风险投资者)， distributors(分销商)and so on, For an effective publicity,it's necessary to approach mass media, professional journals,industrial websites and trade associations and societies as well.为了进行有效宣传，我们有必要接触大众媒体、 专业期刊、行业网站、行业协会和学会 33 3. An exhibition should be an essential marketing way for most of the companies. But there are exceptions. For example, as for those traditional and famous brand with the advertising and retailing as the main channel, it would be not suitable to promote the products in the exhibition. 3.问题与应用（能力要求） Look for information about one or two recently-held exhibitions. Look for more about the background of the exhibition, for example, the name, the place, the time, the scale, the people attending in it, its macro market background. Write down your information which will be very helpful for the use in your oral exercises in next class. 第二节 Scenario 2 1. 主要内容 Connie’s topic is more welcomed on the meeting, and everybody is offering their ideas to come up with a meaningful plan. 2. 基本概念和知识点 The show is aimed to provide an opportunity for the exhibitors to expand their market, enhance company image, seek new customers, display new technology and so on. When we are planning a show, we should consider the target visitors, including manufacturers(制造商), agents（代理商）, imports and exports traders（进出口公司）, venture capitalists（风险投资者）, distributors（分销商） and so on . For an effective publicity, it’s necessary to approach mass media, professional journals, industrial websites and trade associations and societies as well. 为了进行有效宣传，我们有必要接触大众媒体、 专业期刊、行业网站、行业协会和学会