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4.The name of a trade show should have a short form for the simplicity of memory in marketing and writing. eg:The China Import and Export Fair,Canton Fair. 中国进出口商品交易会,广交会 5. While we are planning a show,the theme,the place,the competition tieh the existing show,the target group we must invite,the publicity,the suitable show time,etc.should be all taken into consideration.我们要对主题、地点、同类竞争展会、微请 观众、媒体宣传、展览时间等都需要考虑。 3.问题与应用(能力要求) peak out with one or two sentence(s)in English to your partner using the following words or phrases,and then your partner interprets them into Chinese: Virgin market,small-scale B to B show,professional visitor Participate in,exhibition scale Attend,B to C show,public end-users Target groups,trade associations and societies manufacturers, agents,distributors (三)思考与实践 Situation: You are working in the Haimin Exhibition Company. Student A is a general manager,who is holding a meeting discussing some details on the cultural products exhibition.Student b (or with C)is a project manager,who is offering ideas about the show.Put forward your opinions on the theme of the show (the following aspects should be covered:market prospect,market scale,feasibility study,positioning,place,time,target groups) 思政元素:树立法律行业规范,增强同学们具有优良的职业素养。 (四)教学方法与手段 4 4.The name of a trade show should have a short form for the simplicity of memory in marketing and writing . eg: The China Import and Export Fair, Canton Fair . 中国进出口商品交易会,广交会 5. While we are planning a show , the theme, the place, the competition tieh the existing show, the target group we must invite, the publicity, the suitable show time ,etc. should be all taken into consideration. 我们要对主题、地点、同类竞争展会、邀请 观众、媒体宣传、展览时间等都需要考虑。 3. 问题与应用(能力要求) peak out with one or two sentence(s) in English to your partner using the following words or phrases, and then your partner interprets them into Chinese: Virgin market, small-scale B to B show, professional visitor Participate in, exhibition scale Attend, B to C show, public end-users Target groups, trade associations and societies manufacturers, agents, distributors (三)思考与实践 Situation: You are working in the Haimin Exhibition Company. Student A is a general manager , who is holding a meeting discussing some details on the Cultural Products Exhibition. Student B(or with C) is a project manager, who is offering ideas about the show. Put forward your opinions on the theme of the show. (the following aspects should be covered: market prospect, market scale, feasibility study, positioning, place, time, target groups) 思政元素:树立法律行业规范,增强同学们具有优良的职业素养。 (四)教学方法与手段
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