The motives of entrepreneurs Although 20%of entrepreneurs have money as their prime motive,most are looking for more.Typically they are looking for a 'challenge'or to 'prove themselves'in other words they are looking for greater satisfaction than they get from a regular job. It is worth noting that enterprise is not always glamorous and profitable,many small business owners speak of long working hours and poor rewards,and some feel that it is easier to earn a wage. Further to this government stats show that 30%of new businesses fail within the first 3 months. The motives of entrepreneurs The motives of entrepreneurs The motives of entrepreneurs The motives of entrepreneurs � Although 20% of entrepreneurs have money as their prime motive, most are looking for more. Typically they are looking for a ‘challenge’ or to ‘prove themselves’ in other words they are looking for greater satisfaction than they get from a regular job. � It is worth noting that enterprise is not always glamorous and profitable, many small business owners speak of long working hours and poor rewards, and some feel that it is easier to earn a wage. � Further to this government stats show that 30% of new businesses fail within the first 3 months