眉 Fig 1. Correspondence map of the relationship between tourist types and tourism- related photographs. The x-axis represents the level of collectivity and the y-axis the level of excitement well as the Escapist I that were quite frequently chosen by the respondents. The rather compact arrangement of these tourist types reflects their very close rela- tionship and, hence, it is difficult to distinguish between them. The upper-left quadrant comprises the Explorer, Active Sports and Drifter tourist types that show a rather high level of individualism as well as excitement50 H. Berger et al. HighClass SunLover IMT_II OMT Escapist_II Seeker IMT_I Explorer JetSetter ActionSeeker ThrillSeeker Drifter Anthropologist Archaeologist -0.15 -0.10 -0.05 0.00 0.05 0.10 0.15 -0.05 0.00 0.05 0.10 0.15 0.20 Individual Pack Factor Group Moderate Kick Factor High 30 56 52 46 16 59 21 38 45 4 60 22 ActiveSports 57 37 51 58 12 7 23 9 54 39 18 25 50 32 49 10 41 53 11 29 3 8 5 1 55 14 24 31 47 33 15 27 36Escapist_I EduTourist Fig. 1. Correspondence map of the relationship between tourist types and tourism￾related photographs. The x–axis represents the level of collectivity and the y–axis the level of excitement. well as the Escapist I that were quite frequently chosen by the respondents. The rather compact arrangement of these tourist types reflects their very close rela￾tionship and, hence, it is difficult to distinguish between them. The upper-left quadrant comprises the Explorer, Active Sports and Drifter tourist types that show a rather high level of individualism as well as excitement