Photo-Based User Profiling for Tourism Recommender Syster Table 2. Tourist types, their descriptions and distributions statistics urist type Sun lover hing in warm place Active Spor that provide emotional highs. Contrary, the Escapist I enjoys taking it easy away from the stresses and pressures of the home environment The generated layout of photos is to a high degree in-line with the alignment of the tourist types. For example, photos 22(alpine ski touring) and 37(alpine skiing) are highly associated with Active Sports whereas photos 46(whitewater rafting), 52(sky diving), 56(bungee jumping) and 59(windsurfing) correspond to the Thrill Seeker. The Action Seeker is represented by photos such as 3, 21 and 29 all of which are party sujets. The photo layout also reflects the characteristics of the axes. For example, photo 27 shows the highest level of individualism; in fact it depicts a solitary hitch hiker. On the contrary, photo 14 represents a typical packaged tour enjoyed by a group of bus tourists. In terms of the Kick Factor, photos 1(car rental area at airport)and 55(group listening to tour guide) show a moderate level of excitement whereas photos 52 and 56 depict risky and exhilarating activities. Note that photo 30(audience with an Indian Bhagwan) was selected by 1l respondents only and, thus, is regarded as a statistical outlier. The correspondence map is divided into four quadrants each of which reflect ng peculiarities of a set of tourist types. The lower left quadrant, for example, describes a high level of individualism and rather tranquil activities. As a result this quadrant contains tourist types such as the Anthropologist, ArchaeologistPhoto-Based User Profiling for Tourism Recommender Systems 49 Table 2. Tourist types, their descriptions and distributions statistics Tourist type Description Freq. % Anthropologist Mostly interested in meeting the local people, trying the food and speaking the language 334 78.40 Escapist I Enjoys taking it easy away from the stresses and pressures of home environment 320 75.12 Archaeologist Primarily interested in archaeological sites and ruins; enjoys studying history of ancient civilizations 265 62.21 Sun Lover Interested in relaxing and sunbathing in warm places with lots of sun, sand and ocean 263 61.74 Independent Mass , Visits regular tourist attractions but avoids Tourist I, (IMT I) packaged vacations and organized tours 223 52.35 High Class Travels first class, stays in the best hotels, goes to shows and enjoys fine dining 207 48.59 Independent Mass Plans own destination and hotel reservations Tourist II, (IMT II) and often plays it by ear (spontaneous) 196 46.01 Escapist II Gets away from it all by escaping to peaceful, deserted or out of the way places 174 40.85 Organized Mass Tourist, Mostly interested in organized vacations, packaged tours, (OMT) taking pictures/buying lots of souvenirs 163 38.26 Active Sports Primary emphasis while on vacation is to remain active engaging in favorite sports 158 37.09 Seeker Seeker of spiritual and/or personal knowledge to better understand self and meaning of life 136 31.92 Explorer Prefers adventure travel, exploring out of the way places and enjoys challenge in getting there 132 30.99 Educational Tourist, Participates in planned study tours and seminars (Edu-Tourist) to acquire new skills and knowledge 127 29.81 Jet Setter Vacations in elite, world class resorts, goes to exclusive night clubs, and socializes with celebrities 104 24.41 Action Seeker Mostly interested in partying, going to night clubs and meeting people for uncomplicated romantic experiences 86 20.19 Thrill Seeker Interested in risky, exhilarating activities which provide emotional highs for the participant 61 14.32 Drifter Drifts from place to place living a hippie-style existence 55 12.91 that provide emotional highs. Contrary, the Escapist I enjoys taking it easy, away from the stresses and pressures of the home environment. The generated layout of photos is to a high degree in-line with the alignment of the tourist types. For example, photos 22 (alpine ski touring) and 37 (alpine skiing) are highly associated with Active Sports whereas photos 46 (whitewater rafting), 52 (sky diving), 56 (bungee jumping) and 59 (windsurfing) correspond to the Thrill Seeker. The Action Seeker is represented by photos such as 3, 21 and 29 all of which are party sujets. The photo layout also reflects the characteristics of the axes. For example, photo 27 shows the highest level of individualism; in fact it depicts a solitary hitch hiker. On the contrary, photo 14 represents a typical packaged tour enjoyed by a group of bus tourists. In terms of the Kick Factor, photos 1 (car rental area at airport) and 55 (group listening to tour guide) show a moderate level of excitement whereas photos 52 and 56 depict risky and exhilarating activities. Note that photo 30 (audience with an Indian Bhagwan) was selected by 11 respondents only and, thus, is regarded as a statistical outlier. The correspondence map is divided into four quadrants each of which reflect￾ing peculiarities of a set of tourist types. The lower left quadrant, for example, describes a high level of individualism and rather tranquil activities. As a result, this quadrant contains tourist types such as the Anthropologist, Archaeologist as