Class discussion Blue Nile Sparkles for Your Cleopatra a Why is selling or buying diamonds over the Internet difficult? a How has blue nile built its supply chain to keep costs low? How has blue Nile reduced consumer anxiety over online diamond purchases? What are some vulnerabilities facing blue nile? a Would you buy a $5, 000 engagement ring at blue Nile? Copyright C 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 9-3Class Discussion Blue Nile Sparkles for Your Cleopatra ◼ Why is selling (or buying) diamonds over the Internet difficult? ◼ How has Blue Nile built its supply chain to keep costs low? ◼ How has Blue Nile reduced consumer anxiety over online diamond purchases? ◼ What are some vulnerabilities facing Blue Nile? ◼ Would you buy a $5,000 engagement ring at Blue Nile? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 9-3