INTERNATIONAL MARKETING 6e Chapter 17 Services Marketing Copyright o 2001 by Harcourt, Inc. All rights reserved, Requests for permissions to make copies of any part of the workshould be mailed to the following address: Permissions Department, Harcourt, Inc, 6277 Sea Harbor Drive, Orlando, Florida 32887-6777Copyright © 2001 by Harcourt, Inc.. All rights reserved. Requests for permissions to make copies of any part of the work should be mailed to the following address: Permissions Department, Harcourt, Inc., 6277 Sea Harbor Drive, Orlando, Florida 32887-6777. INTERNATIONAL MARKETING 6e Services Marketing Chapter 17