regulate a new launch vehicle industry in ELVS. NASA allowed Delta, Centaur and Titan to continue production at their risk to serve the private market. Unhappily this was undercut at exactly this time by the predatory pricing policies of NASA on the Shuttle. No commercial company could compete and the production lines went down in 1984. The White House policy of space commercialization was undercut by the contradiction of having the government offer subsidized rides to space. The other attempt was the attempt to commercialize Landsat. Landsat is an Earth observing system of 25m resolution in panchromatic mode. In 1983, the administration wanted to commercialize this and had Congress pass the Landsat Sensing Act of 1984 to turn it over to the private sector. However, only one firm bid for it, a joint venture of RCa and Hughe With no competition, they got to get the spacecraft free, the right to sell the data at prices they were free to set and money to cover operating costs. There was no incentive for them to invest. When the Congress subsequently refused to provide follow up money for new Landsats and they raised prices ten fold, then the stage was set for disaster. Eventually, the company stopped offering service and the Congress took back the spacecraft basically there was no market for the public good that the data represented. The decade ended well from the point of space enthusiasts President Bush announced the sel in 1989 and it looked like once again the nation was committing itself to an Apollo like ventureregulate a new launch vehicle industry in ELVs. NASA allowed Delta, Centaur and Titan to continue production at their risk to serve the private market. Unhappily this was undercut at exactly this time by the predatory pricing policies of NASA on the Shuttle. No commercial company could compete and the production lines went down in 1984. The White House policy of space commercialization was undercut by the contradiction of having the government offer subsidized rides to space. The other attempt was the attempt to commercialize Landsat. Landsat is an Earth observing system of 25m resolution in panchromatic mode. In 1983, the administration wanted to commercialize this and had Congress pass the Landsat Sensing Act of 1984 to turn it over to the private sector. However, only one firm bid for it, a joint venture of RCA and Hughes. With no competition, they got to get the spacecraft free, the right to sell the data at prices they were free to set and money to cover operating costs. There was no incentive for them to invest. When the Congress subsequently refused to provide follow up money for new Landsats and they raised prices ten fold, then the stage was set for disaster. Eventually, the company stopped offering service and the Congress took back the spacecraft. Basically there was no market for the public good that the data represented. The decade ended well from the point of space enthusiasts. President Bush announced the SEI in 1989 and it looked like once again the nation was committing itself to an Apollo like venture! 7