Contemporary Ti Designs 4.3 Expense Forecast Marketing expenses are to be budgeted accordingly Art shows and art festivals: these expenses will ramp up around the ten major shows throughout the year. Expenses will include travel costs, booth construction and entry/promotion fees Website: these expenses will be fairly flat the entire year and go to the maintenance of the site Gallery promotion: these expenses are primarily travel and networking expenses and will vary month to month depending when trips are scheduled Monthly Expense Budget s700 s600 Art shows and festivals Website s100 FebMar Apr May Jun JulAug Sep Oct Nov Dec Table 4.3: Marketing Expense Budget Marketing Expense Budget Art shows and festivals Website Gallery networking s850 s1,300 l.600 Total Sales and Marketing Expenses Percent of Sa Contribution Margin 546,856 Contribution Margin/ Sales 54.85% 75.07% Page 124.3 Expense Forecast Marketing expenses are to be budgeted accordingly: • Art shows and art festivals: these expenses will ramp up around the ten major shows throughout the year. Expenses will include travel costs, booth construction, and entry/promotion fees. • Website: these expenses will be fairly flat the entire year and go to the maintenance of the site. • Gallery promotion: these expenses are primarily travel and networking expenses and will vary month to month depending when trips are scheduled. $0 $100 $200 $300 $400 $500 $600 $700 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Art shows and festivals Website Gallery networking Monthly Expense Budget Table 4.3: Marketing Expense Budget Marketing Expense Budget 2001 2002 2003 Art shows and festivals $3,400 $4,000 $4,500 Website $900 $900 $900 Gallery networking $850 $1,300 $1,600 ------------ ------------ ------------ Total Sales and Marketing Expenses $5,150 $6,200 $7,000 Percent of Sales 13.11% 9.93% 9.25% Contribution Margin $21,540 $46,856 $57,310 Contribution Margin / Sales 54.85% 75.07% 75.75% Contemporary Ti Designs Page 12