发展促销组合战路考虑的因素 14-8 Push Strategy-“ Pushing” the Product Through Distribution Channels to Final Consumers Pull Strategy -Producer Directs It's Marketing Activities Toward Final Consumers to Induce Them to Buy the Product. Type of Product Product/ Life-Cycle Market Stage Buyer/ Readiness Stage 商务策划学院2002商务策划学院 2002 发展促销组合战略考虑的因素 14-8 • Push Strategy - “Pushing” the Product Through Distribution Channels to Final Consumers. • Pull Strategy - Producer Directs It’s Marketing Activities Toward Final Consumers to Induce Them to Buy the Product. Type of Product/ Market Buyer/ Readiness Stage Product Life-Cycle Stage