营销传播的改变 14-9 New Marketing communications Realities Marketers Have Shifted Improvements in Away From Mass Information Technology Marketing Has Led to Less broadcasting Segmented Marketing More Narrowcasting 商务策划学院2002商务策划学院 2002 营销传播的改变 14-9 Marketers Have Shifted Away From Mass Marketing Less Broadcasting New Marketing Communications Realities Improvements in Information Technology Has Led to Segmented Marketing More Narrowcasting