整合营销传播 14-10 Company Carefully Integrates and Coordinates Its Many Communication Channels to Deliver a clear. Consistent Compelling Message Packaging Advertising Event Personal Marketing Message Selling. Direct Sales Marketing Promotion Public Relations 商务策划学院2002商务策划学院 2002 14-10 整合营销传播 Company Carefully Integrates and Coordinates Its Many Communication Channels to Deliver a Clear, Consistent, Compelling Message. Advertising Personal Selling Public Relations Sales Promotion Direct Marketing Packaging Event Marketing Message