Unit 8:From Cross-border E-commerce to New Retail I.Teaching Objectives: 1.To review the features of Cross-border E-commerce 2.To understand new trends and new retail 3.To grasp the basic terms of new retail Ⅱ.Contents: Part I:Understanding Cross-border E-commerce A.Cross-border E-commerce Pilot Zones B.New Retail Model Goes Beyond E-commerce Part II:Business Communication Part I:Practical Writing How to Write a PESTAnalysis from scratch Part IV:Intercultral Reflection:Personalized Merchandizing III.After-class exercises: Exercises in Part II,III &IV IV.Teaching methods and aids: Lectures with PPTina multimedia classroom,group discussions,QA,students group presentations,case study 11 Unit 8: From Cross-border E-commerce to New Retail Ⅰ. Teaching Objectives: 1. To review the features of Cross-border E-commerce 2. To understand new trends and new retail 3. To grasp the basic terms of new retail Ⅱ. Contents: Part I:Understanding Cross-border E-commerce A. Cross-border E-commerce Pilot Zones B. New Retail Model Goes Beyond E-commerce Part II:Business Communication Part III: Practical Writing: How to Write a PEST Analysis from scratch Part IV:Intercultral Reflection: Personalized Merchandizing Ⅲ.After-class exercises: Exercises in Part II, III & IV Ⅳ. Teaching methods and aids: Lectures with PPT in a multimedia classroom, group discussions, Q & A, students’ group presentations, case study