广东财经大学：外国语学院《跨境电商基础（英）》课程教学大纲.doc_大学文库

《跨境电商基础》（英)课程教学大纲一、课程基本信息课程代码：16060702 课程名称：跨境电商基础（英）英文名称：Fundamentals to Cross-.border Ecommerce 课程类别：专业选修课时：32 学分分：2 适用对象：商务英语专业、英语专业（国际商务管理方向）考核方式：考查、开卷案例分析或产品调研报告先修课程：国际商法（英）、当代商学概论（英）二、课程简介跨培由商作为推动经济一体化，留易全球化的重要途径且有非常重要的战路高义。高校担负者培》跨境电商人才白责任，高校培养的人才不仅应当具备知识和技还应当具备良好的思想，品德和社会公德和职业道德，应当具备与全世界交流的大国自信《跨境电商基础（英）》这门课程是基于互联网和电子商务背景，涉及到外贸必须的外语和外贸技巧和能力，同时这些专业能力和技巧采用讲述辅以典型实战案例，采用案例分析、情景演练和互动模式，学生在教师引导下进行网上操作和亲身体验力求学习课堂与工作岗位实现无缝对接本课程开办的目的是使即将进入外贸职业岗位的毕业生了解跨境电商的基本概念、趋势，针对岗位的能力和素质需求，切实掌握跨境电商找客户、让客户找上门、将客户询盘最大限度地转化为订单，同时通过主流商务平台了解收费平台的使用，学会在网商外贸过程中进行国际在线支付，以及提高风险意义和风险控制能力等跨境电商方法和技巧，缩短毕业生进入相关职业岗位的“不适期 As an important way to promote economic integration and trade globalization,the bear the res ponsibility of cutivati cross-border e-commerce talents.The talent s should not only obtain knowledge and skills,but also empower themselves with morals,social ethics.professional ethics,and possess the confidence of a big country to communicate with the world. This course,Fundamentals to Cross-border Ecommerce (English)is based on the Intemet and e-commerce background.It involves the foreign language and foreign trade 1

1 《跨境电商基础》（英）课程教学大纲一、课程基本信息课程代码：16060702 课程名称：跨境电商基础（英）英文名称：Fundamentals to Cross-border Ecommerce 课程类别：专业选修课学时：32 学分：2 适用对象: 商务英语专业、英语专业（国际商务管理方向）考核方式：考查、开卷案例分析或产品调研报告先修课程：国际商法（英）、当代商学概论（英）二、课程简介跨境电商作为推动经济一体化，贸易全球化的重要途径具有非常重要的战略意义。高校担负着培养跨境电商人才的责任，高校培养的人才不仅应当具备知识和技能，还应当具备良好的思想，品德和社会公德和职业道德，应当具备与全世界交流的大国自信。《跨境电商基础（英）》这门课程是基于互联网和电子商务背景，涉及到外贸必须的外语和外贸技巧和能力，同时这些专业能力和技巧采用讲述辅以典型实战案例，采用案例分析、情景演练和互动模式，学生在教师引导下进行网上操作和亲身体验，力求学习课堂与工作岗位实现无缝对接。本课程开办的目的是使即将进入外贸职业岗位的毕业生了解跨境电商的基本概念、趋势，针对岗位的能力和素质需求，切实掌握跨境电商找客户、让客户找上门、将客户询盘最大限度地转化为订单，同时通过主流商务平台了解收费平台的使用，学会在网商外贸过程中进行国际在线支付，以及提高风险意义和风险控制能力等跨境电商方法和技巧，缩短毕业生进入相关职业岗位的“不适期”。 As an important way to promote economic integration and trade globalization, the course of Cross-Border E-Commerce has strategic significance. Colleges and universities bear the responsibility of cultivating cross-border e-commerce talents. The talents should not only obtain knowledge and skills, but also empower themselves with morals, social ethics, professional ethics, and possess the confidence of a big country to communicate with the world. This course，Fundamentals to Cross-border Ecommerce (English) is based on the Internet and e-commerce background. It involves the foreign language and foreign trade

skills and abilities necessary for foreign trade.At the same time,these professional abilities and skills are supplemented by typical practical cases and case studies.Situational exercises and interactive modes.students the guidance,oachieve seamles integraion between fuure jobs The purpose of this course is to enable the seniors who are about to enter foreign trade careers to understand the basic concepts and trends of cross-border e-commerce.to meet the ability and quality needs of the relative posts,to effectively grasp the concept and process of cross-bord er e-comm erce to find custor vely,to be und by the potential business partners by some passive marketing,mainly via the mainstream cross-borde electronic commercial platforms.Then to maximize the possibility to transform customers' inquiries and requirements into real orders is another vital concern.The use of toll platforms is understood through the mainstream business platform.International online payment is taught in the process of foreign trade of online merchants,and cross-border e-comm erce methods and techniques such as improving risk significance and risk contro capabilities are shortened.Graduates enter the "discomfort perod"of relevant professional positions. Course assessment is based on the weighted average of class participation 40%and final term case analysis 60%.Marks for class participation will be determined by five parts studentsin-ass,and individual in-cs question-answering,written assignment and class attendance 三、课程性质与教学目的《跨境电商基础（英）》是外国语学院为商务英语专业以及英语专业（国际商务管理方向)学生开设的专业选修课。重点讲解如何对行业和产品进行调研从而完成选品，开展广告宣传、促销并采取适当的营销技巧和客户服务技巧，了解跨境电商B2C的支付过程、物流知识、管理和法律议题，以及跨境电商和新零售之间的关系。学生应能在进行知识学习和掌握的同时扩充专业知识面增强学4 的专业意识和专业洞察力提高学生的动手能力，培养学生综合运用语言知识的能力，最终能够进行跨境电商的实际操作打下坚实的基础

2 skills and abilities necessary for foreign trade. At the same time, these professional abilities and skills are supplemented by typical practical cases and case studies. Situational exercises and interactive modes, students conduct online operations and personal experience under the guidance, and strive to achieve seamless integration between classrooms and future jobs. The purpose of this course is to enable the seniors who are about to enter foreign trade careers to understand the basic concepts and trends of cross-border e-commerce, to meet the ability and quality needs of the relative posts, to effectively grasp the concept and process of cross-border e-commerce to find customers actively, to be found by the potential business partners by some passive marketing, mainly via the mainstream cross-border electronic commercial platforms. Then to maximize the possibility to transform customers’ inquiries and requirements into real orders is another vital concern. The use of toll platforms is understood through the mainstream business platform. International online payment is taught in the process of foreign trade of online merchants, and cross-border e-commerce methods and techniques such as improving risk significance and risk control capabilities are shortened. Graduates enter the “discomfort period” of relevant professional positions. Course assessment is based on the weighted average of class participation 40% and final term case analysis 60%. Marks for class participation will be determined by five parts --- students’ in-class group presentation, group case discussion, and individual in-class question-answering, written assignment and class attendance. 三、课程性质与教学目的《跨境电商基础(英)》是外国语学院为商务英语专业以及英语专业（国际商务管理方向）学生开设的专业选修课。重点讲解如何对行业和产品进行调研从而完成选品，开展广告宣传、促销并采取适当的营销技巧和客户服务技巧，了解跨境电商 B2C 的支付过程、物流知识、管理和法律议题，以及跨境电商和新零售之间的关系。学生应能在进行知识学习和掌握的同时扩充专业知识面，增强学生的专业意识和专业洞察力，提高学生的动手能力，培养学生综合运用语言知识的能力，最终能够进行跨境电商的实际操作打下坚实的基础