380 Index suppliers 114 testing 117 see also ingredients suppliers l product testing 248-9 surveys, consumer 105, 106, 228-9 consumer testing 236-45 symbols, food, 216 product testing 121-2 pretzels and croissants 217 texture 220 Thai snack bar 241. 242 tacit information 172-4 Thailand 214-15 tacit knowledge 35, 150, 176-83 mango products 317, 327-32, 346 hanging into explicit knowledge activities 294-5 conversion between explicit knowledge of information 359-60 and183-5 launch 125-6. 25 individual knowledge 176-7 top management 27-9, 76, 271-3. 293 interaction with explicit knowledge tortillas in Mexico and Us 285-6 84-6 total innovation management 76-8 using in product development 177-81 total product concept 4, 104, 105, 119, 207-8 benchmarking team 356 total technology 149, 161-2 product development team 180, tradability 17 187-91.299-304 training 302 techne 161 see also education technical department 308-9 trust 187 technical knowledge 190 technicalities 145-6 unimportant attributes 230 techniques 20, 95, 288, 289 230 technological capabilities technological innovation 585 value 12. 13. 143 technological knowledge 166 value analysis 115-16 technology 16. 17.87-8 values 48.49 knowledge of 33-4 company values 189 knowledge, food system and 150-7 consumers 200-1 science. innovation and 296-7 core values 230 total technology 149. 161-2 variety selection 3 technology push strategy 87 venture/entrepreneurial organisation 313 technology strategy 45, 46, 60-2 vertical integration 50, 65 temperature of foods 221 terminal values of consumers 201 whey protein isolates 318, 332-9, 346 test market 249suppliers 114 see also ingredients suppliers surveys, consumer 105, 106, 228–9 symbols, food, 216 pretzels and croissants 217 tacit information 172–4 tacit knowledge 35, 150, 176–83 changing into explicit knowledge 181–3 conversion between explicit knowledge and 183–5 individual knowledge 176–7 interaction with explicit knowledge 184–6 using in product development 177–81 teams benchmarking team 356 product development team 180, 187–91, 299–304 techne 161 technical department 308–9 technical knowledge 190 technicalities 145–6 techniques 20, 95, 288, 289 technological capabilities 83–4 technological innovation 49–50 technological knowledge 166 technology 16, 17, 87–8 knowledge of 33–4 knowledge, food system and 150–7 science, innovation and 296–7 total technology 149, 161–2 technology push strategy 87 technology strategy 45, 46, 60–2 temperature of foods 221 terminal values of consumers 201 test market 249 testing 117 commercial product testing 248–9 consumer testing 236–45 product testing 121–2 texture 220 Thai snack bar 241, 242 Thailand 214–15 mango products 317, 327–32, 346 timing activities 294–5 of information 359–60 launch 125–6, 251 top management 27–9, 76, 271–3, 293 tortillas in Mexico and US 285–6 total innovation management 76–8 total product concept 4, 104, 105, 119, 207–8 total technology 149, 161–2 tradability 171 training 302 see also education trust 187 unimportant attributes 230 users 230 value 12, 13, 143 value analysis 115–16 values 48, 49 company values 189 consumers’ 200–1 core values 230 variety selection 328 venture/entrepreneurial organisation 313 vertical integration 50, 65 whey protein isolates 318, 332–9, 346 380 Index