VALS2 Lifestyle Categories gure Consumer markets Resources Abund ant Actualizers Fulfilleds ) Achievers ( Experiencers Believers Strivers Makers Strugglers Minimal Princip al Status Action Self-Orien tation Oriented Oriented Oriented InwwinyMcGraw-Hill o The MoGraw-Hill Commpanies, Inc, 1998Irwin/McGraw-Hill © The McGraw-Hill Companies, Inc., 1998 VALS2 Lifestyle Categories - Consumer Markets Slide 8-7 Figure 8.2 Resources Abundant Principal Self-Orientation Oriented Status Oriented Action Oriented Minimal Fulfilleds Achievers Experiencers Believers Strivers Makers Strugglers Actualizers