Geodemographics 8-7 Characteristics Demographics: >Gender >Age >Income Geographic location: >Occupation >Population by country >Marital status >Popn.by Region >Household size >Popn.by City size >Race >Popn.by SD >Religion >Education level >Popn.by SSD >Socioeconomic >Popn.by LGA >status >Popn.by CD >Lifecycle stage Bases for identifying homogenous groups of consumers that are measurable,accessible,substantial and,actionable 制卧价蜀易大考 国际商学院市场营销学系Characteristics Characteristics Geographic location: ¾Population by country ¾Popn. by Region ¾Popn. by City size ¾Popn. by SD ¾Popn. by SSD ¾Popn. by LGA ¾Popn. by CD Demographics: ¾Gender ¾Age ¾Income ¾Occupation ¾Marital status ¾Household size ¾Race ¾Religion ¾Education level ¾Socioeconomic ¾ status ¾Lifecycle stage Bases for identifying homogenous groups of consumers that are measurable, accessible, substantial and, actionable Geodemographics Geodemographics 8-7 8-7