Bases for Segmenting Business Markets 8-8 >Demographics >Operating Variables >Purchasing Approaches >Situational Factors >Personal Characteristics 制卧经价蜀易大考 国际商学院市场营销学系8 － 8 8 － 8 Bases for Segmenting Bases for Segmenting Business Markets Business Markets ¾Demographics ¾Operating Variables ¾Purchasing Approaches ¾Situational Factors ¾Personal Characteristics