Signodes Segmentation Variables 8-9 More Profitable Programmed Buyers Relationship Buyers Transaction Buyers Bargain Less Hunters Profitable 制卧经价蜀易大考 国际商学院市场营销学系Programmed Buyers Programmed Buyers Relationship Buyers Relationship Buyers Transaction Buyers Transaction Buyers Bargain Hunters Bargain Hunters More Profitable Less Profitable 8－9 8－9 Signode‘ s Segmentation Variables