The Societal Marketing Concept -22 Society (Human Welfare) Societal Marketing Concept Consumers Company Satisfaction) (Profits) 制卧经价蜀易大考 国际商学院市场营销学系Society (Human Welfare) Society (Human Welfare) Consumers (Satisfaction) Consumers (Satisfaction) Company (Profits) Company (Profits) Societal Marketing Concept 1－22 1－22 The Societal Marketing Concept