Marketing Sales Concepts 1-21 The Selling Concept Starting Point Focus Means Ends Existing Selling Profits Factory and Products through Promoting Volume The Marketing Concept pull-through system Customer Profits through Market Intergrated needs marketing Customer Satisfaction Notion of Customer Lifetime Value 制卧价蜀易大学 国际商学院市场营销学系1－21 1－21 Factory Factory Existing Products Existing Products Notion of Customer Lifetime Value Selling and Promoting Selling and Promoting Profits through Volume Profits through Volume Market Market Customer needs Customer needs The Selling Concept The Marketing Concept pull-through system Intergrated marketing Intergrated marketing Profits through Customer Satisfaction Profits through Customer Satisfaction Starting Point Focus Means Ends Marketing & Sales Concepts