15-7 Dangers of Ineffective Communication Managers spend most of their time communicating so both they and the subordinates must be effective communicators To be effective Select an appropriate medium for each message There is no onebest " medium e Consider information richness: the amount of information a medium can carry a Medium with high richness can carry much information to aid understanding Is there a need for a paper/electronic trail to provide documentation? " win/MeGraw-HHill CThe McGraw-Hill Companies, Inc, 200015-7 Irwin/McGraw-Hill ©The McGraw-Hill Companies, Inc., 2000 Dangers of Ineffective Communication ◼ Managers spend most of their time communicating so both they and the subordinates must be effective communicators. To be effective: ◼ Select an appropriate medium for each message. ◼ There is no one “best” medium. ◆ Consider information richness: the amount of information a medium can carry. ◼ Medium with high richness can carry much information to aid understanding. ◆ Is there a need for a paper/electronic trail to provide documentation?