Stated Objectives From Large US Companies Financial Objectives Strategic Objectives Faster revenue growth ·A bigger market share Faster eamnings growth A higher,more secure industry rank Higher dividends Higher product quality ● Wider profit margins Lower costs relative to key competitors ● Higher retus on invested capital Broader or more attractive product line ● Stronger bond and credit ratings ● A stronger reputation with customers Bigger cash flows Superior customer service ● A rising stock price Recognition as a leader in technology and/or product ● Recognition as a"blue chip"company innovation A more diversified revenue base Increased ability to compete in international markets Stable earnings during recessionary periods Expanded growth opportunities Source:A.A.Thompson.and A.Stricklandl Creating and Implementing Strategy(Chicago:Irwin.99). p.31. ©Prentice Hall,2002 7-8Stated Objectives From Large US Companies © Prentice Hall, 2002 7-8