Part 1 (para. 1-8): Brand names Key point he brand name is the mental hook upon which equities and associations are hung (paa.7,L1) 品牌名称是品牌资产和品牌联想赖以存在 的基础。Part 1 (para. 1-8): Brand names Key point • The brand name is the mental hook upon which equities and associations are hung. (para. 7, L 1) • 品牌名称是品牌资产和品牌联想赖以存在 的基础