Task-driven reading Part 2(para. 9-21): brand taglines 3M: meaningful, motivating, and memorable For example: ° Meaningful:" Welcome to the next level"-Sega(世嘉游戏) Motivating: Think different"-Apple Memorable Energizer's" It keeps going and going and going…"(劲量 电池) Maxwell House's " Good to the last drop BMWs" The ultimate driving machine 3M:Nike’s“」 ust do it"Task-driven reading Part 2 (para. 9-21): brand taglines • 3M: meaningful, motivating, and memorable For example: • Meaningful: “Welcome to the next level” – Sega (世嘉游戏) • Motivating: “Think different” – Apple • Memorable: – Energizer’s “It keeps going and going and going …” (劲量 电池); – Maxwell House’s “Good to the last drop”; – BMW’s “The ultimate driving machine” • 3M: Nike’s “Just do it