The dynamic construal of meaning Contextualized interpretation( an act of meaning making) Purport(raw material of meaning, words) Constraints(human cognitive capacities, the nature of reality, convention, and context (linguistic, physical, social, and knowledge- related Construal operations (cognitive processes)• Contextualized interpretation( an act of meaning making) • Purport (raw material of meaning, words) • Constraints (human cognitive capacities, the nature of reality, convention, and context (linguistic, physical, social, and knowledge￾related) • Construal operations.(cognitive processes) 1.1 The dynamic construal of meaning