在视觉传达设计艺术中，视觉展示效果是直接体现艺术价值的一个重要要素：桶讨 广告展示设计的学习，掌捉视觉展示的方法与原则，能够为产品为主的展示空间进行规 划与设计。 In the visual communication design art,the visual display effect is an important element that directly reflects the artistic value;Through the study of advertising display design.we can master the methods and principles of visual display and be able to plan and design the product oriented display space 二、教学基本要求 II.Basic Requirements for Teaching 采用理论联系实际的教学方式 掌握展示设计的基本内容及展示设计的基本技法 采用示范、作品观摩等直观性、形象性地教学手段来提高学生的理解能力与感受能力， 并有针对性的加强个别辅导。 The basic content and the basic technique of display design are mastered by the teachins meth with practic The teaching methods ofdem work observation and understanding ability and feeling ability,and strengthen individual guidance 二、 教学内容及要求 III.Topic and Requirements 通过以下课程内容的学习及应用，提高展示设计的设计理解能力与技 巧。 Through the learning and application of the fol lowing course content.improve the design understanding ability and skills of display design. 第一部分广告展示设计概论讲课学时8 Part I Introduction to advertising display design 8 hours 第1章广告展示设计概述 Chapter 1 Overview of advertising display design 第2章展示的本质 Chapter 2 The essence of exhibition 第3章展示的分类 Chapter 4 About display designers 第二部分展示设计原理讲课学时8 The second part shows the principle of design,8class hours 第5意形式原理 Chapter 5 Formal principle在视觉传达设计艺术中，视觉展示效果是直接体现艺术价值的一个重要要素；通过 广告展示设计的学习，掌握视觉展示的方法与原则，能够为产品为主的展示空间进行规 划与设计。 In the visual communication design art, the visual display effect is an important element that directly reflects the artistic value; Through the study of advertising display design, we can master the methods and principles of visual display, and be able to plan and design the product oriented display space. 二、教学基本要求 II. Basic Requirements for Teaching 采用理论联系实际的教学方式，掌握展示设计的基本内容及展示设计的基本技法。 采用示范、作品观摩等直观性、形象性地教学手段来提高学生的理解能力与感受能力， 并有针对性的加强个别辅导。 The basic content and the basic technique of display design are mastered by the teaching method of combining theory with practice. The teaching methods of demonstration, work observation and other intuitive and image teaching methods are adopted to improve students' understanding ability and feeling ability, and strengthen individual guidance. 二、 教学内容及要求 III. Topic and Requirements 通过以下课程内容的学习及应用，提高展示设计的设计理解能力与技 巧。 Through the learning and application of the following course content, improve the design understanding ability and skills of display design. 第一部分 广告展示设计概论 讲课学时 8 Part I Introduction to advertising display design 8 hours 第1章 广告展示设计概述 Chapter 1 Overview of advertising display design 第2章 展示的本质 Chapter 2 The essence of exhibition 第3章 展示的分类 Chapter 3 Classification of exhibition 第4章 关于展示设计师 Chapter 4 About display designers 第二部分 展示设计原理 讲课学时 8 The second part shows the principle of design, 8 class hours 第5章 形式原理 Chapter 5 Formal principle