EXAMPLE: Most companies and organizations have to think about the opinions of smaller groups their customers. for instance. or their workers or their shareholders Signal word(s): for instance 1. News magazines such as Time, Newsweek, and U.S. News and World Report are published weekly 2. All human beings have certain basic needs, slit, such as eating, drinking, keeping warm and dry 3. The word"culture"has many meanings. For example, we sometimes say that people who know about art, music, and literature are cultured 4. The value of a persons possessions, like a house and a car, is referred to as wealth ness was a 6. Most people would rather have more leisure than more money. This is illustrated by the fact that 51% of people said they would not work longer hours for more money 7. Indeed, what are considered good table manners in some other countries are what British people try hardest to avoid. In Arabia, for instance, the people at a feast take pieces of food with their fingers and belch loudly to show that they hay appreciated it 8. One-way communication occurs when a listener tries to make sense out of a speaker's remarks without actively taking part in the exchange of a message, A term that describes this style of communication is passive listening. Probably the most familiar examples of passive listening occur when students hear a professor lecture or when viewers watch television. Practice 2 Read the paragraph and complete the table that follow There are two important considerations in choosing a good brand name for a new product First it must be easy to remember. Short crisp(有生气的) names like bic,Wisk, and Sprite are good examples. Second, it must create the right image in the mind of the buyer. For instance, car names such as Chrysler's Led Baron and Ford,s Crown Victoria suggest aristocracy(3 )and wealth Main idea: Reasons Signal words: Signal words Signal Words of Exemplification an example of uch as be illustrated by as illustrated by for instance Translation Practice Translation Skill 分译(1):把英语中的一个单词或短语译成汉语句子EXAMPLE: Most companies and organizations have to think about the opinions of smaller groups -- their customers, for instance, or their workers or their shareholders. Signal word(s): for instance 1. News magazines such as Time, Newsweek, and U.S. News and World Report are published weekly. 2. All human beings have certain basic needs, slit, such as eating, drinking, keeping warm and dry and so on. 3. The word "culture" has many meanings. For example, we sometimes say that people who know about art, music, and literature are cultured. 4. The value of a person's possessions, like a house and a car, is referred to as wealth 5. His rudeness was a typical example of his usual bad manners. 6. Most people would rather have more leisure than more money. This is illustrated by the fact that 51% of people said they would not work longer hours for more money. 7. Indeed, what are considered good table manners in some other countries are what British people try hardest to avoid. In Arabia, for instance, the people at a feast take pieces of food with their fingers and belch loudly to show that they hay appreciated it. 8. One-way communication occurs when a listener tries to make sense out of a speaker's remarks without actively taking part in the exchange of a message, A term that describes this style of communication is passive listening. Probably the most familiar examples of passive listening occur when students hear a professor lecture or when viewers watch television. Practice 2 Read the paragraph and complete the table that follow. There are two important considerations in choosing a good brand name for a new product. First it must be easy to remember. Short crisp(有生气的) names like Bic, Wisk, and Sprite are good examples. Second, it must create the right image in the mind of the buyer. For instance, car names such as Chrysler's Led Baron and Ford's Crown Victoria suggest aristocracy(贵族) and wealth. Main idea: Reasons: 1. Examples: Signal words: 2. Examples: Signal words: Signal Words of Exemplification like, an example of, such as, be illustrated by, for example, as illustrated by for instance, Translation Practice Translation Skill 分译（1）：把英语中的一个单词或短语译成汉语句子 Practice 3