SOCIAL COMPUTING 4. J. Herlocker et al., "Evaluating Collaborative Filter- 13. D.A. Maltz and K. Ehlrich, "Pointing the Way: Active ing Recommender Systems, ACM Trans. Information Collaborative Filtering, " Proc. Computer-Human Inter- stems,vol.22,no.1,2004,pp.5-53 action, ACM Press, 1995, PP. 202-209 5. D Levin and R Cross, The Strength of Weak Ties You Can Trust: The Mediating Role of Trust in Ofer Arazy is an assistant professor in the School of busi fective Knowledge Transfer, "Management Science, vol. ness at the University of Alberta. His research interests 40,no.11,2004,pp.1477-1490. are in knowledge management and social computing. Ara- 6. P. Marsden and K. Campbell, "Measuring Tie zy has a Phd in management information systems fro Strength, "Social Force, vol. 63, no 2, 1984, PP. 482- the University of British Columbia. Contact him at of azy@alberta.ca 7. D. Smith, S. Menon, and K. Sivakumar, "Online Peer and Editorial Recommendations, Trust, and Choice Nanda Kumar is an associate professor in the computer in Virtual Markets, J. Interactive Marketing, vol. 19, information systems department at Baruch College, City 3,2005,Pp.15-37 University of New York. His research interests incude 8. D. Goldberg et al., "Using Collaborative Filtering to human-computer interaction, digital government, and the Weave an Information Tapestry, "Comm. ACM, vol. impact of IT on the organization of work and leisure. Ku mar has a Phd in management information systems from 9. J. Golbeck and J. Hendler, "Filmtrust: Movie Recom- the University of British Columbia. Contact him at nanda mendations Using Trust in Web-Based Social Net- kumar@baruch. cuny. edu works, "Proc. Consumer Comm and Networking Conf, IEEE CS Press, 2006, Pp 282-286 Bracha Shapira is a project manager in the Deutsche 10. P. Massa and P. Avesani, "Trust-Aware Collabora- Telekom Laboratories at Ben-Gurion University, where she tive Filtering for Recommender Systems, "LNCS, vol. leads a project that deals with personalized content on mo- 3290. Springer,,2004,pp.492-508 bile devices. She's also a senior lecturer in the Department of 11. J. O'Donovan and B Smyth, "Trust in Recommender Information Systems Engineering at Ben-Gurion, where she Systems, "Proc. 10th Int'l Conf Intelligent User Interfaces, leads the Information Retrieval Laboratory. Shapira's re- ACM Press,,2005,P.167-174. search interests include information retrieval and filtering- 12. K. Goldberg et al, "Eigentaste: A Constant Time Col- especially for user modeling, profiling, and personalization laborative Filtering Algorithm, "Information Retrieval, She has a PhD in information systems from Ben-Gurion ol.4.no.2,2001,PP.133-151 University. Contact her at bshapira@bgu acil Call for Article eeks accessible useful papers on the latest peel technology, software infrastructure, real-world 44 IT Pro July/August 200944 IT Pro July/August 2009 Social Computing 4. J. Herlocker et al., “Evaluating Collaborative Filter￾ing Recommender Systems,” ACM Trans. Information Systems, vol. 22, no. 1, 2004, pp. 5–53. 5. D. Levin and R. Cross, “The Strength of Weak Ties You Can Trust: The Mediating Role of Trust in Ef￾fective Knowledge Transfer,” Management Science, vol. 40, no. 11, 2004, pp. 1477–1490. 6. P. Marsden and K. Campbell, “Measuring Tie Strength,” Social Force, vol. 63, no. 2, 1984, pp. 482– 501. 7. D. Smith, S. Menon, and K. Sivakumar, “Online Peer and Editorial Recommendations, Trust, and Choice in Virtual Markets,” J. Interactive Marketing, vol. 19, no. 3, 2005, pp. 15–37. 8. D. Goldberg et al., “Using Collaborative Filtering to Weave an Information Tapestry,” Comm. ACM, vol. 35, no. 12, 1992, pp. 61–70. 9. J. Golbeck and J. Hendler, “Filmtrust: Movie Recom￾mendations Using Trust in Web-Based Social Net￾works,” Proc. Consumer Comm. and Networking Conf., IEEE CS Press, 2006, pp. 282–286. 10. P. Massa and P. Avesani, “Trust-Aware Collabora￾tive Filtering for Recommender Systems,” LNCS, vol. 3290, Springer, 2004, pp. 492–508. 11. J. O’Donovan and B. Smyth, “Trust in Recommender Systems,” Proc. 10th Int’l Conf. Intelligent User Interfaces, ACM Press, 2005, pp. 167–174. 12. K. Goldberg et al., “Eigentaste: A Constant Time Col￾laborative Filtering Algorithm,” Information Retrieval, vol. 4, no. 2, 2001, pp. 133–151. 13. D.A. Maltz and K. Ehlrich, “Pointing the Way: Active Collaborative Filtering,” Proc. Computer–Human Inter￾action, ACM Press, 1995, pp. 202–209. Ofer Arazy is an assistant professor in the School of Busi￾ness at the University of Alberta. His research interests are in knowledge management and social computing. Ara￾zy has a PhD in management information systems from the University of British Columbia. Contact him at ofer. arazy@ualberta.ca. Nanda Kumar is an associate professor in the computer information systems department at Baruch College, City University of New York. His research interests include human–computer interaction, digital government, and the impact of IT on the organization of work and leisure. Ku￾mar has a PhD in management information systems from the University of British Columbia. Contact him at nanda. kumar@baruch.cuny.edu. Bracha Shapira is a project manager in the Deutsche Telekom Laboratories at Ben-Gurion University, where she leads a project that deals with personalized content on mo￾bile devices. She’s also a senior lecturer in the Department of Information Systems Engineering at Ben-Gurion, where she leads the Information Retrieval Laboratory. Shapira’s re￾search interests include information retrieval and filtering— especially for user modeling, profiling, and personalization. She has a PhD in information systems from Ben-Gurion University. Contact her at bshapira@bgu.ac.il. MOBILE AND UBIQUITOUS SYSTEMS IEEE Pervasive Computing seeks accessible, useful papers on the latest peer￾reviewed developments in pervasive, mobile, and ubiquitous computing. Topics include hardware technology, software infrastructure, real-world sensing and interaction, human-computer interaction, and systems considerations, including deployment, scalability, security, and privacy. Call for Articles Author guidelines: www.computer.org/mc/ pervasive/author.htm Further details: pervasive@computer.org www.computer.org/ pervasive