xil Contents 25.4 Traceability: radio frequency identification 542 25.5 Future trends 25.6 Sources of further information and advice 547 7 Refe 48 26 Testing consumer responses to new packaging concepts L. Lahteenmaki and A. Arvola, VTT Biotechnology, Finland 26. 1 Introduction: new packaging techniques and the consumer . 550 26.2 Special problems in testing responses to new packaging ... 551 26.3 Methods for testing consumer responses 552 26.4 Consumer attitudes towards active and intelligent packaging 555 26.5 Consumers and the future of active and intelligent packaging 559 26.6 References 562 27 MAP performance under dynamic conditions 563 M.L. A. T. M. Hertog, Katholieke Universiteit Leuven, Belgium 27.1 Introduction 27.2 MAP performance 27.3 Temperature control and risks of MAP 566 27. 4 The impact of dynamic temperature conditions on MAP performance 568 27.5 Maximising MAP pe 572 27.6 Future trends 27.7 References 57625.4 Traceability: radio frequency identification . . . . . . . . . . . . . . . . . . 542 25.5 Future trends . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 545 25.6 Sources of further information and advice . . . . . . . . . . . . . . . . . . . 547 25.7 References . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 548 26 Testing consumer responses to new packaging concepts . . . . . . . . . 550 L. La¨hteenma¨ki and A. Arvola, VTT Biotechnology, Finland 26.1 Introduction: new packaging techniques and the consumer . . 550 26.2 Special problems in testing responses to new packaging . . . . . 551 26.3 Methods for testing consumer responses . . . . . . . . . . . . . . . . . . . . . 552 26.4 Consumer attitudes towards active and intelligent packaging 555 26.5 Consumers and the future of active and intelligent packaging 559 26.6 References . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 562 27 MAP performance under dynamic conditions . . . . . . . . . . . . . . . . . . . . 563 M. L. A. T. M. Hertog, Katholieke Universiteit Leuven, Belgium 27.1 Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 563 27.2 MAP performance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 564 27.3 Temperature control and risks of MAP . . . . . . . . . . . . . . . . . . . . . . 566 27.4 The impact of dynamic temperature conditions on MAP performance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 568 27.5 Maximising MAP performance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 572 27.6 Future trends . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 573 27.7 References . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 574 Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 576 xii Contents