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Stand-Alone services Services compete with goods and compete with other services(e. g, video rentals) Services are intangible and perishable presenting problems in matching service capacity to variations in demand Copyright 2001 by Harcourt, Inc. All rights reservedCopyright © 2001 by Harcourt, Inc. All rights reserved. 17-7 Stand-Alone Services Services compete with goods and compete with other services (e.g., video rentals). Services are intangible and perishable, presenting problems in matching service capacity to variations in demand
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