linkage between services and goods Goods and services are marketed in varying packages or combinations to targeted customer groups Customer groups have differing perspectives on the features and provision of services Copyright 2001 by Harcourt, Inc. All rights reservedCopyright © 2001 by Harcourt, Inc. All rights reserved. 17-6 Linkage between Services and Goods Goods and services are marketed in varying packages or combinations to targeted customer groups Customer groups have differing perspectives on the features and provision of services