linkage between services and goods Goods and services complement one another Goods frequently require servicing after their purchase(mostly related to industrial goods) Copyright 2001 by Harcourt, Inc. All rights reservedCopyright © 2001 by Harcourt, Inc. All rights reserved. 17-5 Linkage between Services and Goods Goods and services complement one another. • Goods frequently require servicing after their purchase (mostly related to industrial goods)