2. Establishing possible Bases of Segmentation Geographic Demographics Personal demographics ◆ Final consumers Organizational Consumers Consumer Life-Styles Blending Demographic and Life-Style Factors 3. Identifying Potential Market Segments2. Establishing Possible Bases of Segmentation Geographic Demographics Personal Demographics ◆ Final Consumers ◆ Organizational Consumers Consumer Life-Styles Blending Demographic and Life-Style Factors 3. Identifying Potential Market Segments