10-2: Analyzing Consumer Demand 1.Determining demand Patterns homogeneous demand, consumers have rather uniform needs and desires for a good or service category clustered demand consumer needs and desires for a good or service category can be divided into two or more clusters(segments) each having distinct purchase criteria10-2:Analyzing Consumer Demand 1.Determining Demand Patterns homogeneous demand, consumers have rather uniform needs and desires for a good or service category. clustered demand, consumer needs and desires for a good or service category can be divided into two or more clusters (segments), each having distinct purchase criteria