undifferentiated marketing(mass marketing-targeting the whole market with a single basic marketing strategy intended to have mass appeal concentrated marketing-targeting one well-defined market segment with one tailored marketing strategy; differentiated marketing (multiple segmentation) targeting two or more well-defined market segments with a marketing strategy tailored to each segment Third, a firm positions its offering relative to competitors and outlines the proper marketing mix(es). Of particular importance here is attaining product differentiation◆ undifferentiated marketing (mass marketing)–targeting the whole market with a single basic marketing strategy intended to have mass appeal; ◆ concentrated marketing–targeting one well-defined market segment with one tailored marketing strategy; ◆ differentiated marketing (multiple segmentation)– targeting two or more well-defined market segments with a marketing strategy tailored to each segment. ◆ Third, a firm positions its offering relative to competitors and outlines the proper marketing mix(es). Of particular importance here is attaining product differentiation